Brand Assets
Please use this simple guide to ensure our logo and brand assets are used properly.
Our name and tagline
Although our name is spelled with a lowercase "s", it should always appear with a capital "S" when written and used in text.
Our tagline is Create online graphics in a snap.
Our logo
This is the primary Snappa logo. These two full-color logo variations should be used whenever possible.
Logo dos and dont's
Please use the below examples as a guide for how to and how not to use the Snappa logo.
Do
Use the full-color Snappa logo with black text on light backgrounds.
Do
Use the full-color Snappa logo with white text on dark backgrounds.
Do
Use the Snappa logo in full black when necessary (ie. printing one color documents, as a watermark, giving Snappa recognition in a logo block on a website, etc).
Do
Use the Snappa logo in full white when necessary. When possible, this version of the logo should be used on a Snappa brand color (Snappa Blue or Snappa Purple).
Dont
Do not change the color of the Snappa logo.
Dont
Do not mix colors (even if they are all Snappa brand colors)
Dont
Do not outline the Snappa logo.
Dont
Do not use the full color logo on backgrounds that are very bright and compete with the primary Snappa brand colors.
Dont
Do not stretch the Snappa logo.
Dont
Do not squeeze the Snappa logo.
Logo whitespace
Follow the guide below to add the appropriate amount of whitespace around our logo. For your convenience, this whitespace is already accounted for in the Snappa logo pack.
Brand Colors
Used for the logo, text, links, and buttons on website.
Snappa Purple
#A66FE1
Snappa Black
#323133
Snappa White
#FFFFFF
Extended color palette
Part of the Design System, these colors are used on the website for illustrations, as highlights, and shadows to accentuate the primary color palette.
#006be0
#0090e8
#34b2f5
#5dc1f7
#85d1f9
#aee0fb
#d6f0fd
#eaf7fe
#693cd6
#8d50dd
#a66fe1
#b88ce7
#caa9ed
#dbc5f3
#ede2f9
#f6f0fc
#191919
#323133
#5b5a5c
#848385
#adadad
#d6d6d6
#eaeaea
#ffffff
Fonts
Headings: Neue Haas Grotesk Display (Medium)
Snappa headings are always set in Neue Haas Grotesk Display in a medium weight. When creating headings, please use Snappa Black (#323133).
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
Body Text: Work Sans family
All Snappa body text is set in Work Sans. A variation of weights and colors are applied to Work Sans on our website, but in the majority of cases, body copy is regular weight using #5B5A5C as the color.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
RegularCreate online graphics in a snap.
MediumCreate online graphics in a snap.
SemiboldCreate online graphics in a snap.
BoldCreate online graphics in a snap.
Illustration
Illustrated Icons
These ten illustrated icons represent Snappa's most valuable features.
Legal fine print
Snappa's brand and brand assets are propietary and protected under intellectual property laws. Please do not alter our brand or brand assets in any way or use them to imply a partnership with or endorsement from Snappa, unless one has legally been agreed upon in writing.
Contact
If you are uncertain about the usage of any of the above assets, please do not hesitate to shoot an email to [email protected]